Larry and Bryce have become known as a dynamically successful team in their roles as fellow advisors at one of the country's top-performing Small Business Development Centers. They have now combined the power of their private practices to form Small Business Performance & Rescue as the perfect resource to dramatically and instantly turn around and elevate any business. Countless businesses have benefited from their working in concert, especially those searching for objective professionals who authentically have their back. Below, you'll find out a little more about them and they welcome you to reach out to discuss your specific situation.
Read our Performance & Rescue Launch Press Release
Santa Cruz Sentinel Features Small Business Performance & Rescue Launch - Read Here
Larry Hebert has over 35 years experience working with businesses to better understand, manage and control their cash flow and inventory. His experience has been in the retail, wholesale, distributors and service industries. He has also taught these concepts to aspiring entrepreneurs for the County of Santa Cruz, Pajaro Business Development Corporation and was an adjunct faculty member at the Graziadio School of Business and Management at Pepperdine University for eighteen years. He also created the Small Business Cash Flow Management System that is used by his clients to manage their cash flow, purchase merchandise and avoid critical financial issues. The system is comprised of;

  1. Annual Cash Flow an P/L Forecasting
  2. Monthly Cash Flow Forecasting
  3. Open-to-Buy Inventory System – Annual and Monthly
  4. Daily Sales Closing Tracking System
  5. Cost of Goods Sold/Gross Profit Margin Formula
​Bryce Root, has personally orchestrated the marketing programs for the largest shopping, dining & entertainment destinations in both Santa Cruz and Monterey Counties and has now packaged these services for the small business community. As Founder of The Root Group, Bryce regularly offers workshops and classes as well as strategy sessions and coaching to create realistic, customized marketing strategies to drive your sales, traffic and overall exposure.

BRYCE ROOT IN THE NEWS... ​
THE AUTHENTIC, OBJECTIVE ADVOCATE
If you've already started looking around for someone to guide you on your marketing journey to assist putting all those marketing pieces together, you probably are finding it challenging. There really aren't too many legitimate people or services who want and can provide you with an objective view on your precise situation. Enter Bryce Root and The Root Group as they are one of the rare resources that local businesses have to get an affordable 360 degree view of their marketing situation from social media and PR to comprehensive marketing plans.

Some of what Bryce does in his spare time includes:
  • Partnering with our County's Economic Development Office for Small Business Saturday
  • Serving as a core team member to the County EDO's annual 82% Small Business summit 
  • Marketing Advisor to one of United States' top Small Business Development Centers
  • Active Board Member to his local Chamber of Commerce & County Workforce Development Board